Collection 05 · 18 finds
Thoughtful first things for a new puppy — practical, well made and occasionally just a little bit special.
Emma Bridgewater
£50
A large earthenware dog bowl (19cm across, 1150ml) with your dog's name hand-painted on the front and a message on the base.
Why we picked itA practical everyday bowl that's also a keepsake — hand-painted lettering, dishwasher safe according to the maker, and made in the UK.
Checked 5 October 2026
The Rambling Hound
£20.95
A solid brass oak-leaf tag, engraved with your contact details and handcrafted to order in Britain.
Why we picked itAn ID tag is something every dog in Great Britain needs by law, so it may as well be a nice one. Solid brass, free engraving, and two sizes.
Checked 5 October 2026
Ruffwear
£49.95
Ruffwear's everyday padded harness, with back and chest lead attachment points, reflective trim and a pocket for ID tags.
Why we picked itA well-regarded everyday harness with two lead clip points and five sizes starting at XXS, so it suits small dogs and growing puppies.
Checked 5 October 2026
Hiro + Wolf
From £30
A collar in bold patterned fabric from Dakar, Senegal, handmade in England. It comes in slim sizes from XS, which suit puppies and small dogs.
Why we picked itHiro + Wolf make some of the most distinctive collars around, and the skinny sizes mean a puppy's first collar doesn't have to be dull. Matching leads are available.
Checked 5 October 2026
KONG
From £7.99
The classic stuffable rubber toy in KONG's softest rubber, made for puppies' baby teeth. Small, medium and large.
Why we picked itNot a rare find, but it's the standard for a reason — fill it with part of a meal to help a puppy settle. Buying from the PDSA Pet Store supports the vet charity.
Checked 5 October 2026
Charley Chau
From £162
A deep-filled mattress and soft bumpers made to turn a wire crate into a cosy den, made in England. Sized for 24", 30" and 42" crates.
Why we picked itCrates can feel bare. This makes one feel like a proper bed, and everything — mattress included — goes in the washing machine, which you'll appreciate during house-training.
Checked 5 October 2026
Omlet
See retailer for price
A dog crate built as a piece of furniture that doubles as a side table, with wide doors on either side and optional built-in storage.
Why we picked itIf a crate is going to live in your sitting room for a while, this one looks like furniture rather than a cage. It comes in two sizes and has a tray to catch spills.
Checked 5 October 2026
Blitz Snuffle Mats
£17
A hand-tied fleece snuffle mat on a rubber base (about 20 x 28cm). Hide treats in it and let your dog sniff them out. You choose up to three colours.
Why we picked itMade by hand by a small UK maker. Sniffing games are gentle enough for older dogs and good for puppies, and the mat goes in the washing machine at 30°.
Checked 5 October 2026
Petlife
From £7.49
Thick polyester fleece bedding that lets liquid drain through to keep the surface dry, machine washable at 40°C and made in England.
Why we picked itVetbed is designed so moisture passes through the pile rather than sitting on top, and it can be washed repeatedly at 40°C, or at 95°C for occasional disinfection. It is made in England, sold in many cut sizes and by the roll, and is available with a non-slip backing.
Checked 5 October 2026
Teddy Maximus
From £31
A lightweight, machine-washable harness for small dogs, made in England, that fastens around the body with Velcro rather than going over the head.
Why we picked itThe wrap-around Velcro fastening means nothing has to be pulled over the dog's head, which suits small dogs that dislike step-in or overhead harnesses. It is stated as made in England and can be machine washed at 30 degrees.
Checked 5 October 2026
Scrufts
£22.50
A velvet puppy collar with a hand-sewn tweed-toned bow tie, a matching one-metre lead and a cherry wood heart-shaped tag.
Why we picked itA complete first collar and lead in puppy proportions, with a 2cm-wide collar in three small lengths. The page describes it as handmade in England, with velvet outers and a brown gingham lining.
Checked 5 October 2026
Petiquette Collars
£32
A soft, flexible Italian leather collar in four puppy sizes with stainless steel hardware, handmade in England by Petiquette Collars.
Why we picked itThe page describes it as ideal as a puppy's first outdoor collar, cut narrow at 13mm or 17mm so it is in proportion on a small neck. The hardware is stainless steel and it comes in several colours.
Checked 5 October 2026
All For Paws
£27.99
A plush sheep containing a small battery-powered unit that vibrates in a heartbeat rhythm for 20 minutes when pressed.
Why we picked itIntended as a comfort companion for a puppy's first nights away from the litter; the maker says it is designed to help a pup feel safe and secure. The heartbeat unit runs on three button cells (included) and the plush can be washed on a gentle cycle.
Checked 5 October 2026
PerfectFit
£34.66
A fleece-lined, two-piece modular harness for very small dogs, with a 24-30cm girth range and separately replaceable top and base pieces.
Why we picked itThe harness is built from separate pieces, and the page says each piece can be replaced or upsized as and when needed, which suits a dog that is still growing. It has a Y-shaped front, is machine washable at 30 degrees and the page states it is made in the UK.
Checked 5 October 2026
Sporting Saint
From £9.98
A long training line in cushion polypropylene webbing with a clip, made in a Puppy 5m version and in 5m, 10m, 15m and 20m lengths.
Why we picked itA long line gives a young dog room to practise recall while still attached, and this one comes in a dedicated puppy length. The page says it is made in the UK by Sporting Saint Ltd and was designed with gundog trainers.
Checked 5 October 2026
Wahl
£21.99
A four-piece first grooming set with a double-sided brush, a rubber-bristled grooming glove, 250ml puppy shampoo and 250ml conditioner.
Why we picked itIt gathers the basics for getting a young dog used to being brushed and bathed at home in one box. The brush has ball-tipped metal pins on one side and nylon bristles on the other, and the glove fastens with a Velcro strap.
Checked 5 October 2026
Quadrille
£15
A 112-page fill-in journal by Joanna Gray with over 100 questions and prompts for recording a dog's life from the day it arrives.
Why we picked itIt starts at the beginning, with space for how you prepared and how the name was chosen, so it works as a record book for a new puppy. Alongside the character notes it has practical pages for vaccination records and flea treatment logs.
Checked 5 October 2026
Tug-E-Nuff
£17.95
An 11cm soft, throwable treat pouch with two hook-and-loop shells that the dog prises open with its nose to reach the food inside.
Why we picked itIt is designed to stay shut when thrown yet be easy for the dog to open itself, so a retrieve ends in a food reward without the owner handing one over. The fabric is described as rip-resistant and waterproof, and it can go in the washing machine on a cool cycle.
Checked 5 October 2026
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Guides
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